Tells.co launches Sendavra for email and SMS customer marketing

Tells.co introduced Sendavra on November 12, 2026, as a new email and SMS marketing brand built around customer retention, audience preferences and message-level analytics. The platform is designed for independent retailers, local brands and service businesses that want to manage follow-up across channels in one workspace.

Why it matters: - Sendavra gives businesses one place to manage email and SMS follow-up instead of treating each channel as a separate list. - The platform is aimed at retention, with tools designed to help businesses keep contact history, permissions and campaign activity connected. - The launch targets independent retailers, local brands and service businesses that rely on repeat engagement after the first purchase or inquiry.

What happened: - Tells.co announced Sendavra, an email and SMS marketing platform, on November 12, 2026. - The new brand combines campaigns, visual journeys, audience preferences and message-level analytics in a single workspace. - Tells.co said the platform is built to help businesses build customer relationships beyond the first interaction. - Justin Ramsey of Tells.co said, “Good customer marketing starts with useful follow-up and respect for how each person wants to hear from a business.”

The details: - Sendavra includes audience management, campaigns, welcome automations and reporting tools for email and SMS. - Businesses can capture signups through hosted forms, connect an existing signup source through an integration API or import contacts and permission records by CSV. - Tags and saved audience segments help teams organize contacts and choose recipients for a campaign. - Email permission does not automatically create SMS permission. - Campaign tools let teams draft, personalize, preview and schedule email and SMS messages. - Visual journeys support delays, branches, conversion exits and re-entry rules for welcome sequences. - A business can send an email introduction first, then add a text message only after the customer has granted SMS permission. - Sendavra connects campaign activity to message-level reporting, including delivery, clicks, replies and opt-outs. - Branded short links support click tracking. - The sending queue shows scheduled messages, holds and provider errors. - SMS sending controls check consent, timing, location and contact frequency before provider submission. - The platform keeps customer preferences connected to campaign decisions inside the sending workflow.

Between the lines: - The product design reflects a stricter approach to consent, which can help businesses reduce compliance risk and avoid sending messages without the right permission. - The emphasis on message-level analytics suggests Tells.co wants Sendavra to be more than a basic sending tool. - By bundling forms, journeys, permissions and reporting, Sendavra is positioning itself as a retention system rather than a single-channel messaging app.

What's next: - Businesses can create a private Sendavra workspace without a credit card and start preparing contacts, campaigns and journeys. - Live sending requires account review, sender setup and the necessary recipient permissions. - Current channels are email and SMS. - RCS sending and native store and carrier integrations are on the roadmap. - Order-event APIs are available, while purchase and refund reporting depends on a connected event source. - Businesses can explore the platform, create a workspace or request a demo at Sendavra.