Gumlet says 12,000 customers left Vimeo after Bending Spoons deal

Gumlet released an 18-month report saying 12,000 customers moved video infrastructure from Vimeo to Gumlet between January 2025 and June 2026, bringing more than 900,000 hours of video and over 2 petabytes of data. The company ties the migration to Bending Spoons’ acquisition of Vimeo and says the shift signals broader risk for businesses built on third-party video platforms.

Why it matters: - Gumlet is framing the migration as a warning for companies that depend on outside video infrastructure. - The report says customers are moving because of cost increases, reliability concerns and trust issues after Bending Spoons bought Vimeo. - The shift affects EdTech platforms, OTT operators, SaaS products with embedded video and corporate training providers.

What happened: - Gumlet released The State of Enterprise Video Hosting Post-Vimeo, an 18-month report on enterprise video migration. - Gumlet says 12,000 customers moved from Vimeo to Gumlet between January 2025 and June 2026. - Those migrations included more than 900,000 hours of video and over 2 petabytes of data. - The report says the move was the largest enterprise video infrastructure migration since 2020. - Gumlet links the trend to Bending Spoons’ September 2025 acquisition of Vimeo for $1.38 billion. - By January 2026, most of Vimeo’s staff had been laid off, including the entire video team.

The details: - Gumlet says this was the fourth time Bending Spoons used a similar acquisition pattern in three years. - Bending Spoons took Brightcove private in February 2025 in a $233 million all-cash deal. - Six weeks later, Brightcove laid off 198 employees, or two-thirds of its U.S. workforce, including engineering and product staff. - Earlier Bending Spoons acquisitions of Filmic in 2022 and WeTransfer in 2024 were followed by mass layoffs and price increases. - Career Launcher, an Indian test-prep company, reported a 43% improvement in course completion rates and recovered 21% of revenue from piracy after moving from Vimeo to Gumlet. - Career Launcher completed the implementation in less than two weeks and now uploads 150,000 hours of video per month on Gumlet. - Career Launcher’s setup uses Gumlet’s DRM-protected hosting with Widevine, FairPlay and PlayReady support. - Scott’s Bass Lessons, an online music academy, moved from Vimeo to Gumlet after 15 years on Vimeo. - Scott’s Bass Lessons said monthly costs fell, delivery became stable and the migration was seamless. - The report says Vimeo’s published bandwidth policy pushes customers above 2 terabytes per month into Enterprise contracts starting at $15,000 to $20,000 a year. - The report also cites verified consumer reports showing 20% to 50% renewal price increases for existing customers. - The report identifies two 2026 creator-focused alternatives to Vimeo: Rushes and FrameRate. - The enterprise alternatives named in the report include Mux, Cloudflare Stream, Bunny Stream, api.video and Gumlet.

Between the lines: - The report is not just about one platform switch. It argues that acquisition-driven turnover at infrastructure companies can trigger customer churn. - Gumlet is positioning itself against Vimeo, Wistia and other video platforms by emphasizing DRM, watermarking and bandwidth pricing without penalties. - The report’s framing suggests that customers are increasingly weighing vendor stability as heavily as features.

What’s next: - Gumlet says the full report, methodology, source citations and migration framework are available on its website: the full report. - The broader market is likely to keep testing specialist video infrastructure vendors as customers reassess Vimeo after the acquisition.

The bottom line: - Gumlet is using its migration data to make a larger point: in enterprise video, ownership changes can become a direct business risk, not just a corporate headline.