DUST Identity and Selinko team up on luxury authentication

DUST Identity and Selinko, part of Toppan Group, said June 16, 2026 that they are partnering to embed unclonable physical identity into luxury and high-value products. The joint system is already protecting products in market and aims to link physical items to digital passports, ownership records and resale histories. Why it matters: - Counterfeit goods remain a major problem for luxury brands, with the OECD-EUIPO Mapping Global Trade in Fakes 2025 report estimating global counterfeit trade at USD 467 billion in 2021, or 2.3% of world trade. - Luxury brands need authentication that stays attached to the product through ownership changes, resale and reauthentication. - The partnership combines physical and digital identity in one system, which could strengthen trust across the product lifecycle. What happened: - DUST Identity and Selinko announced a strategic partnership on June 16, 2026. - The companies said the joint solution is already protecting products in the market. - The system is available immediately across product categories and form factors. - DUST Identity is based in Boston, and Selinko is based in Brussels and is part of Toppan Group. The details: - DUST Identity embeds diamond dust-based physical anchors directly into products. - The anchor creates a unique physical signature that is linked to the object itself and is designed to be highly resistant to replication. - Selinko’s digital product identity platform connects the physical anchor to ownership records, digital product passports, consumer engagement experiences, authentication services and traceability data. - Selinko said its platform is technology-agnostic and can combine multiple trust technologies based on a brand’s product, market and customer needs. - The combined system is designed to carry a product’s chain of trust from manufacture through ownership, resale and reauthentication. - DUST Identity said its approach provides a physical authentication layer embedded within the product itself. - Selinko said the missing piece was authentication that lives inside the object itself and cannot be replicated. - The companies said the solution is intended for luxury goods and other high-value products. - DUST Identity said it serves customers across luxury, aerospace, defense, manufacturing and government. - Selinko said it is trusted by over forty luxury brands and supports luxury, wine and spirits, design and high-value goods globally. Between the lines: - The partnership reflects a shift from stand-alone authentication tools toward systems that connect physical proof with digital records. - AI-driven copying of images and digital assets makes product-side labels, tags and certificates easier to target. - The combination of embedded physical identity and digital infrastructure is meant to reduce that gap. - The luxury market is moving toward more formal provenance tracking as resale and traceability become more important. - Regulatory pressure around digital product passports could make integrated authentication more valuable. What’s next: - The companies said brands can request a meeting, demonstration or media briefing now. - DUST Identity and Selinko are positioning the partnership for broader use as consumer transparency, resale verification and digital passport requirements expand. - The companies said the brands that lead will be those that can offer a single, coherent authentication story from first sale to final resale. The bottom line: - DUST Identity and Selinko are betting that luxury authentication needs to move inside the product, not just onto it.